The Art of Weaving a Monticristi®


“Unforgotten Mysticism of the coasts of Ecuador, a living treasure, almost touch by a magic wand, is The Art of Toquilla Straw Hat Weaving.” (Monticristi®)

“Inscribed by the UNESCO France, 2012, on the Representative List of the Intangible Cultural Heritage of Humanity, the traditional art of weaving a Toquilla Straw Hat is a fair representation of excellence, history, art, craftsmanship, class, and luxury.” (Monticristi®)

“In Montecristi-Ecuador live the great masters weavers. Hats so elegantly weaved the world soon started to notice its splendor providing local artisans a living and offering the world a new fresh version of perfection. This place which location constantly fascinates those who understand the value of it and the many rewards that comes with it as well. We hear of an ideal weather for natural resources and fields that can only survive its uniqueness subject to the precise temperature. Time as an ally only confirms that for many years this new world of fantastic and wonderful fields is the mother of South American art and here we stand today to give you a taste of her finest creation.” (Monticristi®)

Monticristi® a trademark of Monticristi LLC based in NYC, has become the brand that represents the finest Toquilla Straw Hats found in the market. From the center of the Earth to the most fashionable cities carrying its essence and the details not too many hands can elaborate, but many perfectionist admire and many who History understanding plays a major role can embrace the beauty of its magnificence.” (Monticrisrti®)

 All of our hats are made in United States by different exclusive designers, and handwoven in Pile-Montecristi-Ecuador. Moreover, we count with the finest team of artisan exclusively from Pile-Montecristi who are committed to prevail its prestigious heritage. Monticristi® reintroduce the Millenary concept of the weave classification which has been used since the very beginning of its legacy. E_Class, S_Class, F_Class, B_Class, L_Class are the short name for Extra Finio, Super Fino, Fino, Brisa, and Llano. These are the classes of finesse base on treads counts from 14 to 50 per 1 inch.

Monticristi®s latest Collaboration, with “Milliner Ellen Christine Couture”, also based in NYC, is officially launching its Collection. “They include chiffon Marie Antoinette hats that resemble layer cakes and a $19,500 fedora that took a craftsman in Montecristi, Ecuador, four years to weave; its straw feels as smooth as linen.” Read more… (The New York Times)

The “Brisk” a 100% Toquilla Straw Handwoven in pile, and 100% hand-designed in NYC by Ellen Christine Couture, is a 40 Grade E_Class Monticristi® which took a little over a year to be finished, and it is the finest of this collection.

“Two pleats are gently folded into the shape to allow for a packable crown. This remarkable and artistic hat is woven from the finest grade we currently offer in this collection. Almost fabric-like in texture, the fine straw fibers take the artisan up to one year to weave the body for us to make the hat. Resembling a fedora style, this is an easy shape for men or women to wear. Trimmed in our French silk satin ribbon, and finished with the Monticristi® brand clip, this is a very special hat for someone of distinction.” Read more… (Monticristi®)

“Travels with my hat” - THE HAT MAGAZINE - LONDON

“Today, to distinguish his straw hats from others, Pablo uses the finest straw available in the world for the hub of the straw-hat business, Montecristi. All of the hats are made in Ecuador, using the finest straws and the most experienced weavers. Through his business, Pablo and his two business colleagues have created job opportunities and a success story for Ecuador.”…Read more

“Travels with my hat” - THE HAT MAGAZINE - LONDON

“The Hat Magazine” – LONDON Features Monticristi®  Summer 2017 Issue 73 

Monticristi® exclusively manufactures and designs all of its products in USA, and works with the most skilled artisans from Montecristi-Ecuador, internationally known for the finesse of its handwork. 

From all the different Panamas, Monticristi® is the very finest. It is handwoven within small area of Ecuador by the most skilled and respected weavers”…(Read more & Subscribe)

“Travels with my hat” - THE HAT MAGAZINE - LONDON

At the end of 2012 in Paris-France, the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage inscribed the official nomination file number 00729. The file number represents the traditional Weaving of the Ecuadorian Toquilla Straw Hat, and has been placed on the prestigious list of the Intangible Cultural Heritage of Humanity by UNESCO which gives a Monticristi® hat an outstanding universal added value. read more…

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Monticristi® Reaches The Finest Quality

A Monticristi® reaches the finest qualities combined producing a genuine piece of art. In addition, a Monticristi® has more than 4000 years of craftsmanship history that has been passed down from generation to generation. To showcase its fine designs, Monticristis® are displayed and available for purchase at the distinctive and exclusive Hat Store. 


Established in 1911, J.J. Hat Center is New York’s oldest hat shop. For over one hundred years, we have prided ourselves on offering excellent customer service and expert advice to help all our customers find a hat that suits their individual style. We strive to make your hat buying experience memorable and enjoyable while providing you with New York City’s biggest selection of head-wear, with over 10,000 high-quality and responsibly sourced hats in stock at all times. Whether you are visiting our store, or are interested in purchasing a hat from afar, our expert staff is always available to answer any questions.”…Read more

“Travels with my hat” - THE HAT MAGAZINE - LONDON

“Identity, personality, courage, purpose, finesse, elegance, and of course the history, knowledge, craftsmanship, culture, fashion, lifestyle, and effort is what the hat industry is all about. Monticrisrti®  is very proud to represent the “Finest Toquilla Straw Hats” in the industry, and is honored to prevail its legacy, the “Art of weaving” with a touch of contemporary fashion. (Monticrisrti®)

“ The organization was founded on January 30, 1908 at the Waldorf Astoria hotel in New York City by 34 hat salesmen.”

“The Headwear Association (THA) is a 109-year-old trade association, the oldest in the fashion industry.” read more… 

“Travels with my hat” - THE HAT MAGAZINE - LONDON

The 109th Annual Headwear Association Dinner

The event began with the business meeting, where major hat industry related affairs are discussed by the main companies, manufacturers, retailers, milliners, in the industry.

“Over 140 hatters, milliners and makers gathered together beside the boating lake in Central Park…” (Read more & Subscribe)…

The Headwear Association’s 109TH Central Park Dinner

“Oh, what a night! More than 170 stylish, hat-clad guests and models gathered at the Loeb Central Park Boathouse last week as The Headwear Association celebrated the headwear industry with a marvelous dinner, fashion show, industry awards and numerous poignant tributes.”…Read more 

The hat Magazine - LONDON

“The hat Magazine” based in London-England, land of the hat revolution, is dedicated to cover the most trendy, fashionable, and exclusive events in the hat industry around the world. 

“The HAT Magazine continues to visit and report on many international trade shows, inviting designers to undertake the Workroom Sketchbook and the Workroom Process, to improve our skills and expertise. Whilst covering international news and events, festivals and anniversaries.” Read more & Subscribe”